Branding, as most designers and marketers define it, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and attention-grabbing professional profile.
When you create a brand identity, you're essentially applying your brand values to any visual elements that will be used to promote your business. This means that a brand identity is more than just a logo, and consists of a variety of marketing materials.
Few years ago,Brand development might include:
Business cards
Stationary
Print materials (e.g., brochures, reports, flyers, etc.)
Signage
Product packaging
Apparel
Website
But today, businesses are giving the biggest show to their online presence and their digital impact.
Today's branding is mostly what we expose on social networks as well as our own website, from designs, posts, blogs, videos... and the most important, clients' reviews.
Based on a study written by Elizabeth Smithson from Brandingmag, there are many important aspects that make branding a must-have element for every business:
Branding Gets Recognition
The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.
This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance. Printed promotional products are a way of getting this across.
Branding Increases Business Value
Branding is important when trying to generate future business, and a strongly established brand can increase a business’ value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of its firmly established place in the marketplace.
Creates Trust Within The Marketplace
A professional appearance and well-strategised branding will help the company build trust with consumers, potential clients and customers. People are more likely to do business with a company that has a polished and professional portrayal.
Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services it offers and the way it handles its business.
Branding Supports Advertising
Advertising is another component to branding, and advertising strategies will directly reflect the brand and its desired portrayal. Advertising techniques such as the use of promotional products from trusted companies such as Outstanding Branding make it easy to create a cohesive and appealing advertising strategy that plays well into your branding goals.
Slice Roller
Slice Roller is a business concept created by our creative team before the covid pandemic phase, for a special fast pizza shop that fits the modern lifestyle of every entrepreneur, employee, businessman, student, and even normal family people.
This simple, yet creative design, lets you buy one slice of pizza on the go with a great compact size enough for one person, including a smart and nice fries holder attached to the handy box.
This idea came out of the need to boost energy of active communities racing with their work tasks and dues, so they can keep up with the fast running time of our modern days.
Today, the market is shifting quickly to a new model, where the online presence is the big universe, and businesses are taking the big leap in order to break through the new era, and keep on reaching their audiences and acquire more and more loyal clients.
All of this starts with an appealing identity, great products, an online store to serve customers anytime-anywhere, and an amazing social presence for outstanding communication.
For any assistance, we will be glad to answer your questions.
Contact us now and get ready to make your brand dig deep into the online market.