iOS 14 Users will be Hard to Retarget. Discover The 5 Pillars That Will Make Your Marketing Survive.

Things will change as Apple starts to ask users if they want their data tracked by apps—and marketers have to learn to be okay with that.

Here’s What the iOS Update Will Change

This summer, iOS users will get a notification on their phone that asks them if they want to opt-in to having apps track their data. The notification will look like this, except Apple will *definitely* run it by a few editors to make sure they don’t make the same mistake they made when introducing the notification via CEO Tim Cook’s tweet.

On an app-by-app basis, users can choose if the app can track their data across other apps or websites. If this feels like a direct target on retargeting…you’ve nailed it. The update changes more than just retargeting, though.

With the help of Scott Desgrosseilliers, founder of Wicked Reports, we’re going to show you the 5 implementations to do right now to help your business survive the iOS 14 update. First, let’s talk about what the update means for iOS users.

Let’s take a look at a scenario Scott created for Get Maine Lobster.