Social media Dos and Don’ts for 2019
Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow.
How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019?
Observe these dos and don’ts.
1. Think before you post.
What you post on your personal social media accounts can affect how people view your company. Think carefully about how posts that issue commentary on hot-button topics like religion, politics or gender issues might impact your relationships with customers, vendors and others in the business community.
2. Let your voice be heard.
On your blog and social media channels, let your readers see your personality shine through. Many people follow bloggers because they like what the writers are saying and how they’re saying it. Share your unique insight and strike a conversational tone that engages readers.
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3. Be real.
Show your audience that you have real people behind your logo. It will make it easier for them to relate to your brand.
Some ways to do that are to introduce members of your team, show videos with “behind the scenes” glimpses of your staff doing what they do best and taking photos of your team at special events and activities. Also, consider promoting the personal brand of your business owner or a high-level manager to put a face to your organization. Many brand managers find it’s an effective way to facilitate loyalty and trust.
4. Set realistic expectations.
Realize that social media alone can’t grow sales.
Yes, it can help to build your brand reputation, generate awareness and increase visibility of your business. However, many other areas of your company impact customer acquisition and revenue growth.
Examples include the performance of your website, the quality of your products and services, your sales team’s skills and your customer service. You must pay attention to your business as a whole for social media to succeed.
5. Write for your readers.
Focus your content on what will help your audience and write it in a way that they will understand it. Simplifying your content doesn’t mean you have to dumb it down, but you should avoid overly complicated wording and sentence structure.
6. Personalize your outreach.